Statement of intent
Statement Of Intent
Video
For my music video, I plan to use media language to create a narrative music video which will infer connotations of love and aspects of anti-stereotypical relationships. This will appeal to my preferred target audience of 16-25 as it reflects aspects of common young adult life; for example, relationships and love - whilst also reflecting the idea of a 'fun loving audience'. The focus of my mise en scene will direct towards the destruction of a relationship and explore the journey of a heartbreak - eg, photos. Following this, towards the end of the video the male is shown to be overjoyed once again which reinforces the equilibrium - this corresponds with a fun loving audience.The start of the video will be black and white which correlates with the theme of anguish and heartache. My video is aimed at a mass market audience; therefore, they will expect relationships that are shown in the media to be normalized. However, parts of the video will show anti stereotypes including the male cooking dinner etc. This creates a different view of a love music video as it challenges the stereotypes of domesticity by switching the typical roles of a man and woman. For example - Men are usually the ones to disrespect a woman, however, in my video the woman is the one to go against him. The artist will be the main character throughout this video, joint with his 'girlfriend'. I will be using a mixture of urban and rural locations as I don't want to follow the typical idea of a 'love song' video. This then follows onto being in a suburban village, a house, a field etc. This particular theme is not tied down to one particular social group and can appeal to everyone.
I will be using both genders in my video along with any extras needed. Despite the majority of this video being about heartache, I would like the overall feel and message of this video to be uplifting as I hope the target audience relate and enjoy.
Website
For my website, I plan to ensure I follow the appropriate conventions to create a successful website. The logo of my production company will be a prominent part of the pages as I want it to be known by the audience. I hope that the logo of the artist will imply to an audience that they are creative and innovative. However, i hope that by displaying Sony's logo on my website it will reassure an audience and show that it has been produced from a big named company. A section of the homepage will give my audience the option to be redirected to a social media site, this gives the website interactivity and gives people a close feel to the company and artist. It also gives an audience the opportunity to keep up with the latest news on the artist which may appeal to my demographic as a young audience typically like to 'fan'. At the top of the page, i will include a 'menu' bar which allows my audience to transition through the different pages of the website. The options on the menu will include a 'home' button, 'music and tour', 'more videos', 'booking and contact' and a 'store'. The music section of the website will give information of new albums and singles which are being released in the future, whilst also giving information of recent and upcoming concerts, gigs, tours and special appearances. This is an important aspect of a website as it retells vital information in order for fans to be up to date with the artists songs and allows them to attend these events. The 'store' link is a useful addition to the website which takes you to the artists merchandise website - this is an essential part of any website as an audience would expect the opportunity to purchase any clothing items or gig tickets from this.Another main aim for this website is to allow an audience to view any music videos or photos related to the artist with articles of the latest news which are constantly updated. I think this is important for Sony and the industry to promote tours as it popularises the artist and also helps the promotion of other artists Sony own. It also gives fans an opportunity to keep track of their liked artist and are able to view any new videos or updates that they make with a click of a button. The website will also include links to other websites with further stories and articles to give a broad range information to fully cover the artists stories for an audience.
Visual elements are vital for the website too, as a creative but efficient looking website will attract more of an audience than a rushed looking website. Therefore, I will deeply consider every part of my website that i create to ensure that it looks it's best. I will aim to keep the amount of writing and photos balanced as a website with a lot of writing may seem intimidating to an audience and could majorly put them off. However, if a website includes related images it appeals the eye and attracts an audience. The images i will use will integrate with the information and videos being displayed and also is a representation of the artist himself. Also, the use of the images is a promotional tool as every aspect of my website must market the artists work, hence why the logo will be a prominent part of this website. Included within the website is extra added audio-visual content, as well as the music video. I will create a 'bloopers' video to support the initial music video too. I hope this will create a sense of closeness between the audience as they get a glimpse of the artist out of character and being himself. The 2 pages I will be completing are the 'home' and 'music and tour'.
Links
At the beginning of the music video I will be putting my logo at the focal point of the establishing shot and fading it out into the background. The logo will also be a prominent focus on the website as it will be displayed at the top of every page. Also, I will have a clear link between the music video and the website by including a link section which displays and sends you to the music video. Social media accounts are crucial to the company's marketing and will aid the relationship between the audience and the artist as this allows them to follow and comment on their content which creates an aspect of loyalty and trust.
Video
For my music video, I plan to use media language to create a narrative music video which will infer connotations of love and aspects of anti-stereotypical relationships. This will appeal to my preferred target audience of 16-25 as it reflects aspects of common young adult life; for example, relationships and love - whilst also reflecting the idea of a 'fun loving audience'. The focus of my mise en scene will direct towards the destruction of a relationship and explore the journey of a heartbreak - eg, photos. Following this, towards the end of the video the male is shown to be overjoyed once again which reinforces the equilibrium - this corresponds with a fun loving audience.The start of the video will be black and white which correlates with the theme of anguish and heartache. My video is aimed at a mass market audience; therefore, they will expect relationships that are shown in the media to be normalized. However, parts of the video will show anti stereotypes including the male cooking dinner etc. This creates a different view of a love music video as it challenges the stereotypes of domesticity by switching the typical roles of a man and woman. For example - Men are usually the ones to disrespect a woman, however, in my video the woman is the one to go against him. The artist will be the main character throughout this video, joint with his 'girlfriend'. I will be using a mixture of urban and rural locations as I don't want to follow the typical idea of a 'love song' video. This then follows onto being in a suburban village, a house, a field etc. This particular theme is not tied down to one particular social group and can appeal to everyone.
I will be using both genders in my video along with any extras needed. Despite the majority of this video being about heartache, I would like the overall feel and message of this video to be uplifting as I hope the target audience relate and enjoy.
Website
For my website, I plan to ensure I follow the appropriate conventions to create a successful website. The logo of my production company will be a prominent part of the pages as I want it to be known by the audience. I hope that the logo of the artist will imply to an audience that they are creative and innovative. However, i hope that by displaying Sony's logo on my website it will reassure an audience and show that it has been produced from a big named company. A section of the homepage will give my audience the option to be redirected to a social media site, this gives the website interactivity and gives people a close feel to the company and artist. It also gives an audience the opportunity to keep up with the latest news on the artist which may appeal to my demographic as a young audience typically like to 'fan'. At the top of the page, i will include a 'menu' bar which allows my audience to transition through the different pages of the website. The options on the menu will include a 'home' button, 'music and tour', 'more videos', 'booking and contact' and a 'store'. The music section of the website will give information of new albums and singles which are being released in the future, whilst also giving information of recent and upcoming concerts, gigs, tours and special appearances. This is an important aspect of a website as it retells vital information in order for fans to be up to date with the artists songs and allows them to attend these events. The 'store' link is a useful addition to the website which takes you to the artists merchandise website - this is an essential part of any website as an audience would expect the opportunity to purchase any clothing items or gig tickets from this.Another main aim for this website is to allow an audience to view any music videos or photos related to the artist with articles of the latest news which are constantly updated. I think this is important for Sony and the industry to promote tours as it popularises the artist and also helps the promotion of other artists Sony own. It also gives fans an opportunity to keep track of their liked artist and are able to view any new videos or updates that they make with a click of a button. The website will also include links to other websites with further stories and articles to give a broad range information to fully cover the artists stories for an audience.
Visual elements are vital for the website too, as a creative but efficient looking website will attract more of an audience than a rushed looking website. Therefore, I will deeply consider every part of my website that i create to ensure that it looks it's best. I will aim to keep the amount of writing and photos balanced as a website with a lot of writing may seem intimidating to an audience and could majorly put them off. However, if a website includes related images it appeals the eye and attracts an audience. The images i will use will integrate with the information and videos being displayed and also is a representation of the artist himself. Also, the use of the images is a promotional tool as every aspect of my website must market the artists work, hence why the logo will be a prominent part of this website. Included within the website is extra added audio-visual content, as well as the music video. I will create a 'bloopers' video to support the initial music video too. I hope this will create a sense of closeness between the audience as they get a glimpse of the artist out of character and being himself. The 2 pages I will be completing are the 'home' and 'music and tour'.
Links
At the beginning of the music video I will be putting my logo at the focal point of the establishing shot and fading it out into the background. The logo will also be a prominent focus on the website as it will be displayed at the top of every page. Also, I will have a clear link between the music video and the website by including a link section which displays and sends you to the music video. Social media accounts are crucial to the company's marketing and will aid the relationship between the audience and the artist as this allows them to follow and comment on their content which creates an aspect of loyalty and trust.
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